My mailbox went from “Here’s something you’ll love!” to “We’re updating our privacy statement . . .”

Inês Almeida
6 min readJun 4, 2018

As I scroll down my mailbox for the past few weeks, I spot a pattern in many subject lines from the brands I like and interact with. It went from “Here’s something you’ll love!” to “We’re updating our privacy statement . . .” Sigh.

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